Voter Sentiment Has Shifted in a Major Way; Security Will Be Front & Center on Voters' Minds Heading Into the Midterms

From Homo Economicus to Homo Securitis

Candidates in the upcoming Midterms should consult the Independent Pollster’s notion of Homo securitis, or voters for whom security is their raison d’être. This article argues that voters will seek security on multiple fronts beyond affordability and crime, which have become commonplace in recent campaigns and elections.

Building on John Stuart Mill’s co…